Holiday with me

Hi Guys!!!

Welcome to another post of "HOLIDAY WITH ME"

All my posts will focus on SOCIETY and MASS MEDIA that related to JM204 subject.

Anyway, I would like to say Thank you for visiting, reading also commenting my post during the last semester. I promise that what I am going to post in this semester are full of interesting topics and worthwhile to read for sure:D "PLEASE STAY TUNED"

Are u guys ready to travel with me again!!!

Let's get started!!!!

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Today's post is another interesting topic!! I can guarantee to you guys:) In this few years we cannot deny that reality show is very popular among Thai people and surely company owner gain many profit from their program's show. Personally, talking about reality show one of the top show that come up in my head is "The Face Thailand". Do you guys think same as me:)) This reality gain more reputation every single year since the year that have been broadcasting. Recently, it is coming to Season 3. Let's me talk about first and second season first. For my observation, season one and two is more focus on campaign that competitors were assigned. It can be said that there is a few advertisements during the show. On the contrary, in my opinion The face Thailand season three is much more focus on advertising than it used to be. Consequently, in today's post I am going to talk about the type of advertising consisting of 1) hard sell 2) soft sell. Also, all of these will be related to the face Thailand season three:))

Additionally, several campaigns in the face Thailand season three is related to cosmetic's brand named Maybelline. One of the campaigns is that all mentors have to select their staffs depend on each character in order for filming the Maybelline advertising's campaign . So, the instruction is all members have to say the catchy phrase which is "make in hot", " make it posh" and finally "make it happen". According to this many more Thai people try to do these phrases with friends and act like they are one of the contestants in The Face Thailand season three. Moreover, there is a big surprised for The Face Thailand's fan which a full song of make it happen was released hahaha:)) The majority of people is looking forward to seeing this music video. Anyway,I will also analyse the advertising type that appear in this make in happen's music video as well.

Let's get in to it...

I will introduce you guys to get to know more about the face Thailand!!!

The face Thailand is a reality show that looking for only one girl who can be a model, acting and many more ability. Several people pass through the final round and there are three mentors who are going to choose their team workers. And then in every single week, there will be a master class and campaign that every contestant need to try their best to complete it since if they are loser. The rule is the mentors of losing team have to choose one of their members in to elimination room!!!! Anyway, every reality show need to have a sponsor right??? So, The face Thailand also has advertising too. Producers set remained contestants to have an action with the product in every episode. Personally, I consider this as a "HARD SELL". It means a method of selling that in which the person selling try very very hard to persuade customers or obvious sell the product.

Moving to the famous music video named MAKE IT HAPPEN!!

the theme of this music video is using one of Maybelline's presenters to play this MV by combine the lyrics with the catchy slogan of Maybellibe which is make it happen, make it happen!!! To be honest with you guys I always sing sing this song when I take a shower hahaha. I know you guys did too hahaha:DDD As I mentioned above that this music video is a cooperation between singer and Maybelline company. And also the lyrics contain a company's slogan. Personally, I consider this music video is a hard sell one, but it a good advertising strategy. This is mostly because when people watch and listen this song, they are automatically forced to watch and listen Maybelline's slogan which is Make it happen, make it happennnnnnn!!!!!

Additionally, the main product that this music video try to portray to audience is Maybelline new york clear smooth all in one SPF 32 pa+++. As you can tell Yaya who is the representative of Maybelline dance like she is using this product while she was dancing. In my opinion, the lyrics and dance choreograph of this music video is mainly focus on "Maybelline New York clear smooth all in one" . For example, the lyrics say love is not a secret, if you have love, why do not you have to keep it. Just show it!!! Consequently, this is one of the marketing strategy that try to linked the lyrics with the product in order for attracting audience's attention which help to increase the selling product. This is probably because Maybelline company may think that combine song with the product is an interesting thing since very few companies will come up with this idea. In my opinion Maybelline is doing a great job since this song is very catchy and very creative. Also, I consider that make it happen's music video has the combination between hard sell and soft sell. This is because audience can obviously see that this music video was produced in order to promote Maybelline product which related to hard sell. But, the lyrics does not sell product directly. Audience have to interpret the lyrics first!! So, these are some of my viewpoints about this music video which can related to advertising strategy which is hard sell and soft sell. I hope you guys enjoy reading this:)))))

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Thank you for visiting my blog and reading till the end.

See u on my next post!!

Stay Tuned guys:D

Advertising in make it happen's music video(The face Thailand)

By Unknown

Hi Guys!!! Welcome to another post of "HOLIDAY WITH ME" All my posts will focus on SOCIETY and MASS MEDIA that related t...

Let's get started!!!!

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In this post, I will shift to another interesting topic which is about advertising. As you can tell today advertising is a very big part in our society. It not only sell the product but also draw customers attention to buy and consume their product. Actually, advertising is the process that try to see service and product to customer in the right time and the right place.

Nevertheless, today there are several advertisements that exaggerate the truth since they really want to sell their product without think about customers. So, in today's post is going to be about the topic relating to advertising part. Can you guys guess after we has been studying JM 204 around two months already???? I will give you a minute to think!! hahaha

............The answer is going to be............

The answer is the "The Rise of Cynicism". The reason that I should this topic since I see the big difference between the advertisement back then and today. It can be said that in the past advertisement is a bit hard sell, on the contrary advertisement is focus on family, atmosphere or certain points more than real product. I'm sure that you guys can see it right?? Ok, Today the contents about Cynicism will be further discussed below:DD

It is commonly accepted that advertising is the thing that contain information and offer the quality of the product. In other words, the purpose of advertising is selling all services and making customer satisfied with their product. On the contrary, some companies try to take advantage of customers by give the exaggerate information which create misunderstanding to customers. Consequently, the change of advertising in terms of contents can be related to "CYNICISM".

Let's me explain to you guys what cynicism is.

It is an inclination to believe that people are motivated purely by self-interest. And sometimes people are motivated by exaggerate contents via news and TV advertisement.

So, I will differentiate between past and today advertising in terms of CYNICISM.

*Back then* the advertising is like a hard sells. They directly sell the product to audience that why producer and customers understand the same thing. When any product on-air via posters, TV advertising and so on. People will definitely understand what the product is about, what is the quality of product and surely what customers will get from the product after consuming or buying it. For example, in the past they want to sell cereals, so they just use soldiers as an example. This is because they try to show that eating cereals every morning will be strong like a soldiers. This is a kind of hard sell in advertising in the part. Additionally, some companies just directly sell it by telling about taste, quality, nutritions or something that customers obviously see via product.

*Today* ,advertising in this postmodernism is completely different from back then. This is mostly because what producers sell product is totally changed. Today, producers focus more about the things that can attract audience attention to buy and consume their produce more than focus just real product. For example, McDonald show that hamburger is not the only thing that make customers feel happy when they come to their place. But, beyond that McDonald try to portray that their place is suited for family. This is because everyone in family can enjoy eating delicious hamburger and also spend precious time together. It seem like McDonald try to expand their target group not only individual but also a large group of people such as family. Moreover, as you can see from today's society people went to the restaurant just for consuming the atmosphere and taking a photo. It means McDonald try to expand their target group not only individual but also a large group of people such as family. Moreover, as you can see from today's society people went to the restaurant just for consuming the atmosphere in order to take a picture which create the good image for themselves. But do not forget that the main purpose of restaurant is selling foods not only atmosphere. Do you guys think the same as me??? hahaha. Another factor is customers buy product since their idols being a brand ambassador, hence this means a soft sell which producer do not tend to sell product directly. Finally, some companies exaggerate the truth in product. For example, showing the picture which is reproduced by photoshop in order to make their product look so good. But, in reality the product are not the same as their claims. Overall, the advertising in this present time use several strategies to attract audience. As we are one of the customers, we should think clearly before believing what they claim.

To sum up, advertising back then tend to use "HARD SELL". But, in this present time producers try to use many strategy to sell product that why it lead to the rise of cynicism. So, cynicism in advertising is considered as a false advertising. The owners can be punished according the law. Anyway, I know that in this society the main purpose of doing the business is profits. But it kind of a battle among companies that need to get in to consumer's mind:D

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Thank you so much for reading till the end:D

Happy Songkran Day guys!! ENJOY YOUR LITTLE BREAK

See you on my next post:)))))
STAY TUNED GUYS!!!

The Rise of cynicism

By Unknown

Hi Guys!!! Welcome to another post of "HOLIDAY WITH ME" All my posts will focus on SOCIETY and MASS MEDIA that related to J...

Hi Guys!!!
Welcome to another post of "HOLIDAY WITH ME"
All my posts will focus on SOCIETY and MASS MEDIA that related to JM204 subject.

Anyway, I would like to say Thank you for visiting, reading also commenting my post during the last semester. I promise that what I am going to post in this semester are full of interesting topics and worthwhile to read for sure:D "PLEASE STAY TUNED"

Are u guys ready to travel with me again!!!
Let's get started!!!!
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So, in today's post I will talk about one of the theories that we do not know that it already control us for a long time. Can you guys guess?? Let's me give some clues!! It a theory that related to the transformation from Symbolic into Semiotic process. I will give you a second to think hahaha Tick-Tock. And the answer is " Simulacrum" theory. I'm sure that some of you guys are not familiar to this word.

Let's me explain to you:D

Nowadays, we cannot deny that the TV programs or the stuffs from media are not 100 percent true. This is mostly because the real information was adapted and also designated into hypereality. In other words the information such as pictures, videos being displayed via media are processed and hyperreal(excess of reality). Therefore, in this post I will use Disneyland as an example of simulacrum. I'm certain that talking about Disneyland, you could think that it is compared as a paradise or happy place since all princes and princess character that you consume via media live together with happiness everlastingly. On the contrary, all characters were created for telling audience to believe or have a good attitude towards disney's character (semiotic exchange). Similarly, the castle that is the logo of disneyland was created by people's imagination which is too good to be true. So, let's look into more detail about simulacrum towards Disneyland!!!!

It is commonly accepted that today media offer the information that is hyperreal. The media actually cause non-communication which means media will think for us. For example, the media will process and adapt information which related to character or something that they would like audience to have perception or attitude like what they set up. So, talking about non-communication, it links to two theories that a few people in postmodernism society know. One is symbolic exchange and semiotic exchange. Firstly, let's me show the difference between these two. Symbolic exchange is like our communication in daily life since people can interpret the message directly. And it also shows what actually happens since the information is very raw or organic information. It can be said that audience can think and analyse by themselves. Another theory is semiotic exchange. This theory obviously replace and influence reality. It shows something with opinion attached and the information is processed, stimulated or hyperreal. Hence, media tell audience to believe like the Disneyland.

Let's look deep into details, all Disneyland characters such as Cinderella, Snow White or wizard was set up by media. They want to shape audience's perception about good and bad character. On the contrary, in real life some people who have good-looking may not be good like what people think. Or, some who look like a bad guy may not bad as you think. So, this can be a good example of symbolic and semiotic exchange. It can be said that the media distance audience away from symbolic exchange where everything is real.

example of Disney's character

Let's move to Simulacrum.
Simulacrum is the transformation from the symbolic into semiotic where media mask reality instead of reflecting it. What we call reality is only just "SIMULACRUM". It can be said that simulacrum is marked not by its unreality but by an excess of reality or hyperreality. For example, when you see Disneyland picture such as castle, atmosphere in Disneyland via media is very amazing and look like a paradise. But behind those beautiful pictures were reproduced such as photoshop or add more color or even adjust the light of real picture. So, when people watch it again and over again, they may feel bored of it since the information is over the reality. This is mostly because media have exaggerated things in reality which make them too good to be true. So, audience will feel disappointed when they know that the reality is not like the image boasted by the media. As we can tell Disneyland is a good example of hypereality. Disneyland was created to look absolutely realistic which take all visitors to have an imagination that it's real. Nevertheless, this false reality that shape visitor's perception create an illusion and make it more desirable for people to buy this reality. For example, the fake atmosphere of Disneyland satisfies visitor's imagination and daydream fantasies in real life. In terms of simulacrum, imaginary world of Disneyland attract people to inside and has been presented as imaginary to make people have a perception that all things in Disneyland is real. But it is actually hyperreal.

Moreover, when we see or consume information via media regularly, It will lead to hyper similitude.

This is mostly because we over consume hyperreality. For example, when we often watch Disneyland via TV, Internet or other medias, we will feel indifferent to it. This is because we experience reality through the media itself too often or too much. Sometimes, it's not true, but we consume in the long period of time. Therefore, we will have a feeling that it's true. Similarly, we often see atmosphere in Disneyland via media that it will be like this, so it automatically makes us feel indifferent to Disneyland and do not want to visit anymore.

Overall, Simulacrum theory begin with the transformation from Symbolic exchange to Semiotic Exchange. Then, when we consume the information that is hyperreal, it will lead to hyper similitude. Consequently, in this post I choose Disneyland and Disney's character as an example in order to make you guy gain more understanding of all these theories that I mention above. Finally, I hope my lovely reader will understand more about simulacrum and other theories that related to simulacrum theory.

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Thank you so much for reading till the end:D

See you on my next post:)))))
STAY TUNED GUYS!!!

Simulacrum towards Disneyland!!!

By Unknown

Hi Guys!!! Welcome to another post of "HOLIDAY WITH ME" All my posts will focus on SOCIETY and MASS MEDIA that related to J...

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Holiday with me

Let's get in to it...

Advertising in make it happen's music video(The face Thailand)

The Rise of cynicism

Let's me explain to you:D

Simulacrum towards Disneyland!!!

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