Simulacrum towards Disneyland!!!

By Unknown 9:21 AM

Hi Guys!!!
Welcome to another post of "HOLIDAY WITH ME"
All my posts will focus on SOCIETY and MASS MEDIA that related to JM204 subject.

Anyway, I would like to say Thank you for visiting, reading also commenting my post during the last semester. I promise that what I am going to post in this semester are full of interesting topics and worthwhile to read for sure:D "PLEASE STAY TUNED"

Are u guys ready to travel with me again!!!
Let's get started!!!!
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So, in today's post I will talk about one of the theories that we do not know that it already control us for a long time. Can you guys guess?? Let's me give some clues!! It a theory that related to the transformation from Symbolic into Semiotic process. I will give you a second to think hahaha Tick-Tock. And the answer is " Simulacrum" theory. I'm sure that some of you guys are not familiar to this word.

Let's me explain to you:D

Nowadays, we cannot deny that the TV programs or the stuffs from media are not 100 percent true. This is mostly because the real information was adapted and also designated into hypereality. In other words the information such as pictures, videos being displayed via media are processed and hyperreal(excess of reality). Therefore, in this post I will use Disneyland as an example of simulacrum. I'm certain that talking about Disneyland, you could think that it is compared as a paradise or happy place since all princes and princess character that you consume via media live together with happiness everlastingly. On the contrary, all characters were created for telling audience to believe or have a good attitude towards disney's character (semiotic exchange). Similarly, the castle that is the logo of disneyland was created by people's imagination which is too good to be true. So, let's look into more detail about simulacrum towards Disneyland!!!!

It is commonly accepted that today media offer the information that is hyperreal. The media actually cause non-communication which means media will think for us. For example, the media will process and adapt information which related to character or something that they would like audience to have perception or attitude like what they set up. So, talking about non-communication, it links to two theories that a few people in postmodernism society know. One is symbolic exchange and semiotic exchange. Firstly, let's me show the difference between these two. Symbolic exchange is like our communication in daily life since people can interpret the message directly. And it also shows what actually happens since the information is very raw or organic information. It can be said that audience can think and analyse by themselves. Another theory is semiotic exchange. This theory obviously replace and influence reality. It shows something with opinion attached and the information is processed, stimulated or hyperreal. Hence, media tell audience to believe like the Disneyland.

Let's look deep into details, all Disneyland characters such as Cinderella, Snow White or wizard was set up by media. They want to shape audience's perception about good and bad character. On the contrary, in real life some people who have good-looking may not be good like what people think. Or, some who look like a bad guy may not bad as you think. So, this can be a good example of symbolic and semiotic exchange. It can be said that the media distance audience away from symbolic exchange where everything is real.

example of Disney's character

Let's move to Simulacrum.
Simulacrum is the transformation from the symbolic into semiotic where media mask reality instead of reflecting it. What we call reality is only just "SIMULACRUM". It can be said that simulacrum is marked not by its unreality but by an excess of reality or hyperreality. For example, when you see Disneyland picture such as castle, atmosphere in Disneyland via media is very amazing and look like a paradise. But behind those beautiful pictures were reproduced such as photoshop or add more color or even adjust the light of real picture. So, when people watch it again and over again, they may feel bored of it since the information is over the reality. This is mostly because media have exaggerated things in reality which make them too good to be true. So, audience will feel disappointed when they know that the reality is not like the image boasted by the media. As we can tell Disneyland is a good example of hypereality. Disneyland was created to look absolutely realistic which take all visitors to have an imagination that it's real. Nevertheless, this false reality that shape visitor's perception create an illusion and make it more desirable for people to buy this reality. For example, the fake atmosphere of Disneyland satisfies visitor's imagination and daydream fantasies in real life. In terms of simulacrum, imaginary world of Disneyland attract people to inside and has been presented as imaginary to make people have a perception that all things in Disneyland is real. But it is actually hyperreal.

Moreover, when we see or consume information via media regularly, It will lead to hyper similitude.

This is mostly because we over consume hyperreality. For example, when we often watch Disneyland via TV, Internet or other medias, we will feel indifferent to it. This is because we experience reality through the media itself too often or too much. Sometimes, it's not true, but we consume in the long period of time. Therefore, we will have a feeling that it's true. Similarly, we often see atmosphere in Disneyland via media that it will be like this, so it automatically makes us feel indifferent to Disneyland and do not want to visit anymore.

Overall, Simulacrum theory begin with the transformation from Symbolic exchange to Semiotic Exchange. Then, when we consume the information that is hyperreal, it will lead to hyper similitude. Consequently, in this post I choose Disneyland and Disney's character as an example in order to make you guy gain more understanding of all these theories that I mention above. Finally, I hope my lovely reader will understand more about simulacrum and other theories that related to simulacrum theory.

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Thank you so much for reading till the end:D

See you on my next post:)))))
STAY TUNED GUYS!!!