Do YouTubers make our society become death of the metanarratives?
Hi Guys!!!
Welcome to another post of "HOLIDAY WITH ME"
All my posts will focus on SOCIETY and MASS MEDIA that related to JM204 subject.
Anyway, I would like to say Thank you for visiting, reading also commenting my post during the last semester. I promise that what I am going to post in this semester are full of interesting topics and worthwhile to read for sure:D "PLEASE STAY TUNED"
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Today this post going to talk about the medium collecting tons of information in terms of video, songs, movie, several type of program. Can you guys guess what it is?? TIK-TOK-TIK-TOK haha
The answer is YouTube.
It is undeniable that Youtube is best friend of many people all around the world including me:D, because when we're bored of something. YouTube always pop up in our brain!!! Am I right?? hahahaha:D
This is mostly because there are many things that can entertain and help to release stress after working or studying. Therefore, today we will look into moe detail about YouTube. Moreover, as we are living in this postmodern era, Youtube star is one of the factors that have a large influence on us. Sometimes we consume Youtube and also watch YouTubers' video just for fun such as prank video, drama video,make up stuff or inspired outfits by celebrities. This may be one of the signals that our society are in death of the metanarrative era.
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So, some may not understand that" What metanarrative is". OK let's me explain to you guys.
Metanarrative is a combination of thought, idea, wisdom that related to certain topics. It can be said that Metanarrative is a big story that represents for every single thing that happens in our society. Nevertheless, our society was changed to be in death of the metanarrative (death of the enlightenment project).
In this post I will explain the example of death of the metanarrative which is YouTubers or YouTube star.
It is commonly accepted that YouTuber are people who create a video in several topics to talk and exchange thought, ideas and even life style with audience. But, nowadays some YouTubers create the videos just for gaining more subscribers, like, comments in order to gain fame. So, some of them create the video just for pranking people or making up interesting headline of the video. But, we entered it, the details is so completely different from what we thought. Personally, they try to made the video just for gaining more reputation.
The prank video, drama video or gossip things made by YouTubers are the most popular video in Youtube. This is mostly because people just watch it for entertainment. Also, I can guarantee that most of people never watch the video until the end. When they entered and watch some parts of it, they may change to watch other YouTubers' video. So, it means the "attention span" dramatically decrease cause most audiences change videos or YouTubers' channel many times. Another example, some YouTubers try to make whatever that make their video go viral (such as prank video, telling joke, drama moment and so on) in order to make it in the top hits video. Therefore, it means those YouTubers just made the video in order to sell entertainment to viewers rather than give the good information. This is another reason that why I believed that YouTubers are one of the parts that make our society become death of the metanarrative.
Support evidence!!
According to a study by Defy media, internet users aged between 13-21 are watching significantly less traditional TV and consuming more digital content. They more engaged with online content such as videos. In this research showed that people in this age would consider buying a product or serviced endorsed by a brand or individual who has made their name online. |
| Source: 62% of 18-24 Year Olds Would Buy a Product Backed by a YouTuber http://tubularinsights.com/62-percent-product-endorsed-youtuber/#ixzz4aQgxJQcn |
This research stated that it's a trend because YouTubers have equal influence on teens and young adults. YouTubers are going to be a mainstream and over 60 percent of all the age groups questions confirmed they will buy product, service from a brand endorsed by YouTubers' creator. This is probably because YouTubers are also followed on social media by a relatively equal number of each of the age groups. As the picture below can imply that YouTubers has a large influence on young people in today's society. So, this could answer that teens and young adults become addicted to YouTubers. They automatically consume some useless contents from them and finally our society gradually turn out to be death of the metanarrative.
To sum up, I pick up this topic because as I am one of people in this society. I pretty understand that people are now consuming social media especially YouTube on daily life. Some people just consume or watch just for entertainment and forgot to think about the true benefit of some information that appeared in YouTube. So, it means today YouTube is compared as a place that people just use for fun and relax themselves. For example, they watch the prank video, drama video or useless information that many YouTubers make it just for more gaining likes, subscribers and surely reputation. But, beyond these actually there are several good information that people miss to watch or consume it. That why I consider that YouTubers and YouTube are one of the parts that make our society turn out to be death of the metanarative.
I hope you guys gain more understanding about metanarative topic that I relate to YouTubers!!!
Thank you for reading until the end.
No way to say more than Thank You:))
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3 comments
Cool topic and interesting read! :)
ReplyDeleteIt is quite interesting how only 14-17 years old teenager seem to trust the endorsement from Youtuber. I think 14-17 is probably the stage of discovery. They tend to find things such as fashion item and if they see those cool youtube using those item, kids will feel like they could having "Famous, cool identity" by buying those products.
ReplyDeleteInteresting topic!! To be honest, I could stay all day in room and watching YouTube!! and sometimes I buy a beauty product after some beauty vloggers too.
ReplyDelete