The influence of media on advertising
Hi Guys!!!
Welcome to another post of "HOLIDAY WITH ME"
All my posts will focus on SOCIETY and MASS MEDIA that related to JM204 subject.
Anyway, I would like to say Thank you for visiting, reading also commenting my post during the last semester. I promise that what I am going to post in this semester are full of interesting topics and worthwhile to read for sure:D "PLEASE STAY TUNED"
Are u guys ready to travel with me again!!!
Let's get started!!!!
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How was your day guys!! This semester almost finish guys, so what we have to do is reading and reviewing all stuffs that we have learned through this semester:D So, today's topic is going to be the very last blog in this semester. I would like to say thank you for everyone who have been following my post since the first day of semester till today!!! I really appreciate that:))) Anyway, recently second half of this semester main topic that we mostly discussed in class is about "ADVERTISING", so I would like to pick up this topic to discuss and talk with you guys. Also, as you can know that in this postmodernism era we was controlled and influenced by media. Surely, advertising is one of the parts that media take control. So, today's topic is going to be about "The influence of media on advertising" Are you guys excited about this topic hahaha:D I hope so!!!!
It is commonly accepted that advertising is an activity or profession of producing advertisements for commercial products or services. Anyway, we cannot deny that there are several advertisings back then. But, as you can tell advertising's today is very different from back then. Can you guy guess what is the difference????? In the past there are no new innovation or technology that can easily expand to the large group of people. It can be said that back then most advertisings are mostly in terms of printed poster or short audio which was opened via radio station. According to this, people will may not easily see or notice like at this present time. So, in my opinion advertising in the past may not be successful that much. Looking into more details about advertising in the past, personally most advertising back then will bring the topic about gender to sell to audience. For example, they try to portray that male is better than female or some advertisements show that female as a product to male. Also, representation of men is being strong, has more power and even independence in term of thought, action, finances and so on. On the contrary, women were represented as a group of people who are very emotional. So, it can be said that there is a big issue about gender equality. This is probably because media just intentionally pick up and highlighted about gender topic.
On the contrary, moving back to advertising in this postmodernism era. It is commonly accepted that advertising's today is just a normal thing in our life. It will pop up to many medias that we use such as Facebook, YouTube, Instagram. So, as you can see advertising in this era is super easy to see and to find since wherever you go there will be advertising. Personally, I agree that advertising is the good things to portray how good the service and product to the audience. But sometimes I feel a little bit annoyed since it pop up everywhere. For example, when I watch YouTube, It will come up before the video which is really annoying. To be honest with you guys, I always click skip the ad since I do not want to watch it. Also, when I swipe to see photos of my following, I see many advertisings. Therefore, I want to say that advertising is a necessary thing to persuade audience to buy product, but in this postmodernism era there are too much advertisings on media. For me, this may be one of the causes that attention span of people decrease.
Moreover, there are some product brands that use media as a medium to sell the product!!!! So, their strategy is using celebrities or famous people to sell the product. The rule is the brand owner will rent celebrities to post or say something good about product or even write the good caption in order to attract the customer.
Consequently, as you can see these are some of information about advertising from back then to today. I guess that you guys can obviously the difference between two eras, and also know more about how media influence advertising such as using celebrities to sell product and doing advertising via social media such as Facebook, Instagram:D
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Thank you you guys to read till the end!!
No word to say beyond "TRUELY THANK YOU"
See you guys very soon
XOXO
How was your day guys!! This semester almost finish guys, so what we have to do is reading and reviewing all stuffs that we have learned through this semester:D So, today's topic is going to be the very last blog in this semester. I would like to say thank you for everyone who have been following my post since the first day of semester till today!!! I really appreciate that:))) Anyway, recently second half of this semester main topic that we mostly discussed in class is about "ADVERTISING", so I would like to pick up this topic to discuss and talk with you guys. Also, as you can know that in this postmodernism era we was controlled and influenced by media. Surely, advertising is one of the parts that media take control. So, today's topic is going to be about "The influence of media on advertising" Are you guys excited about this topic hahaha:D I hope so!!!!
Let's get started!!!!!
It is commonly accepted that advertising is an activity or profession of producing advertisements for commercial products or services. Anyway, we cannot deny that there are several advertisings back then. But, as you can tell advertising's today is very different from back then. Can you guy guess what is the difference????? In the past there are no new innovation or technology that can easily expand to the large group of people. It can be said that back then most advertisings are mostly in terms of printed poster or short audio which was opened via radio station. According to this, people will may not easily see or notice like at this present time. So, in my opinion advertising in the past may not be successful that much. Looking into more details about advertising in the past, personally most advertising back then will bring the topic about gender to sell to audience. For example, they try to portray that male is better than female or some advertisements show that female as a product to male. Also, representation of men is being strong, has more power and even independence in term of thought, action, finances and so on. On the contrary, women were represented as a group of people who are very emotional. So, it can be said that there is a big issue about gender equality. This is probably because media just intentionally pick up and highlighted about gender topic.
On the contrary, moving back to advertising in this postmodernism era. It is commonly accepted that advertising's today is just a normal thing in our life. It will pop up to many medias that we use such as Facebook, YouTube, Instagram. So, as you can see advertising in this era is super easy to see and to find since wherever you go there will be advertising. Personally, I agree that advertising is the good things to portray how good the service and product to the audience. But sometimes I feel a little bit annoyed since it pop up everywhere. For example, when I watch YouTube, It will come up before the video which is really annoying. To be honest with you guys, I always click skip the ad since I do not want to watch it. Also, when I swipe to see photos of my following, I see many advertisings. Therefore, I want to say that advertising is a necessary thing to persuade audience to buy product, but in this postmodernism era there are too much advertisings on media. For me, this may be one of the causes that attention span of people decrease.
Moreover, there are some product brands that use media as a medium to sell the product!!!! So, their strategy is using celebrities or famous people to sell the product. The rule is the brand owner will rent celebrities to post or say something good about product or even write the good caption in order to attract the customer.
Consequently, as you can see these are some of information about advertising from back then to today. I guess that you guys can obviously the difference between two eras, and also know more about how media influence advertising such as using celebrities to sell product and doing advertising via social media such as Facebook, Instagram:D
-------------------------------------------------------------------------------------------------------------------------
Thank you you guys to read till the end!!
No word to say beyond "TRUELY THANK YOU"
See you guys very soon
XOXO
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